# Introduction

In the Web2 era, we have lost many rights to obtain convenient services. Web2 business giants use algorithms to promote targeted advertisements and content based on user profiles and earn huge revenues. It is even possible to spread purposeful fake news or misleading remarks. Users provide data, but cannot share profits, and lose privacy. Content creators are in a weak position, and their creative works may be deleted or their accounts banned, making it difficult to generate income through creative sharing platforms. The company uses centralized servers, and attacks can easily lead to network paralysis and user data leakage or loss. Each platform is relatively isolated. Users need to create an identity on each platform to interact and do not have ownership of this identity.



Web3 represents a new ideology. It is the evolution of the next generation of Internet technology. Its core lies in establishing a decentralized network environment. It aims to solve the pain points of Web2 and allow users to regain privacy and ownership at the lowest cost. The internet of trusted value. Compared with the current Web2, it is an Internet dominated by user-generated content and social network platforms, which emphasizes the use of blockchain technology, distributed ledgers, and smart contracts to give users greater control and ownership. Although Web3 is ideologically advanced and futuristic, even after several years of development, Web3 is still a niche field.



Web3 has a very high threshold for the vast majority of users. Not only is it conceptually extremely abstract and difficult to understand, but due to imperfect infrastructure, external users lack channels to deeply participate in Web3, which also results in User participation in Web3 only remaining at the investment stage of cryptocurrency.



From the perspective of the Web3 world itself, Crypto-based Web3 marketing is usually an important link between Web3 projects and users. After attracting users, it hopes to establish a long-term binding with users through the application itself. The vast majority of Web3 applications cannot provide users with an excellent experience in the process of meeting user intentions. Even most Web3 applications themselves cannot meet user intentions, which also results in users establishing a one-time connection with the Web3 ecosystem. Long-term stickiness is difficult to capture. Of course, the most important thing is that in the vast majority of Web3 ecosystems, there is a lack of an economic model that can sustainably drive ecological development. This also causes the Web3 world to be like a big wave rushing through the sand. In each iteration of the encryption economic cycle, it can continue to maintain There are very few competitive ecologies.

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